2350 Gilbert Ave
Accelerating Results
Through Auction
Case Study: 2350 Gilbert Ave. Accelerating Results Through Auction
Property Overview
Address: 2350 Gilbert Ave., Cincinnati, OH
Asset Type: Flex
Size: 17,700 SF
Occupancy: 0%
Challenge: Prolonged time on market with limited buyer engagement
The Situation
After spending approximately six months on the traditional market without receiving any serious offers, the owners of 2350 Gilbert Ave. faced a familiar challenge: a well-positioned property not gaining meaningful traction. Despite strategic pricing and targeted marketing efforts, interest remained stagnant, and the listing struggled to generate momentum.
The Strategy
Recognizing the need for a more dynamic approach, our team recommended transitioning the property to an online auction. The auction process enables broad digital exposure and a time-bound bidding process, creating a sense of urgency and competition among prospective buyers.
The Execution
Once the auction listing went live, we implemented a focused digital marketing campaign to maximize visibility and attract qualified interest. Ten-X’s national reach, paired with our auction and market expertise—and backed by our robust database of qualified buyers—quickly changed the pace of the sale.
The Results
Time to Close: 79 days from listing to closing
Online Engagement: 635,000+ listing views
Qualified Bidders: 6 approved bidders
Outcome: Competitive bidding surpassed the reserve, leading to a successful auction.
Conclusion
The successful sale of 2350 Gilbert Ave. underscores the effectiveness of auction strategies in today’s commercial real estate market. By leveraging the reach and structure of a digital auction platform, we were able to unlock demand, shorten the sales cycle, and deliver a result that exceeded seller expectations.